William Twiner's Hero Story

[William Twiner]

Hello. here is my hero story.

Here’s The Exact Method I Use To Create TOO MANY LEADS + UNSTOPPABLE Growth & Momentum (Think Fast 6 Figures, then 7 to 8) For A Company With Zero (Yes, $0) Ad Spend.

My journey of being to take a company from Zero to an UNSTOPPABLE GIANT is not a pretty one.

It’s filled with lots of pain and lies, half truths and downright deception.

The deception was….NOT from me, but from the marketplace.

As I literally pour out my heart with 100% transparency, I think you’ll find that we may be a lot a like.

We may want the same things, similar things may cause us pain, but the same things will bring us fulfillment,

joy, zero stress, and peace of mind in our business, which always affects our personal life.

Ok, let’s move on quickly.

I’ve got a lot to share with you that will make a ton of sense so you can take your

business from point A to point B faster.

Have you ever tried to learn something, but felt like you couldn’t get to the truth?

Like you were getting just PART of the truth?

I’ve been there, experienced that and have many frustrating days (looong days) at the keyboard to prove it.

I am about to be 100% transparent with you.

I feel like it’s important to start before I was able to put on a business suit to set the stage for you.

(Actually, I don’t wear business suits, but dress as nice as I can so I feel good)

Let’s rewind back 40+ years for one second.

At the age of 4, I was diagnosed with Asthma and Allergies and almost died multiple times.

Gasping for air was my daily struggle.

Many times I remember my mom watching me try to breathe while

praying for God to have mercy on me so I could live.

I would take the inhaler…nothing.

No improvement.

I felt like I was breathing through a coffee straw.

Every year, like clockwork. I’d be in the hospital.

That is, until I found a good doctor….. I couldn’t eat certain foods, and my nose constantly ran from allergies.

My resting heart rate was 120 due to all of the medication I was on to keep me alive.

Struggle was the name of the game and it was a toss up when I played outside if I was going to have

an asthma attack.

This more than likely led me to the computer.

Fast forward to age 12.

I’m sitting in front of my keyboard, playing a game called “Baron” trying to become a

virtual millionaire on my 1980 Apple Computer.

My dear late brother, wanted me to play outside, but I was stuck…on the green screen, trying to

get ahead in a virtual environment…at age 12.

Now, this virtual environment is many people’s daily reality.

(Looking back, I wish I had spent more time playing outside. I wish I could get that time back).

More on this later.

Even as I read the above 2 sentences.

I hurt.

But, I know I’ll see him again one day.

But not too fast. I’ve gotta a lot of people to help first.

A legacy to build for OTHER people.

Dreams to build for OTHER people.

Ok… (breather)

My first job out of high school was as a telemarketer.

It was the classic Boiler Room type of scene.

Except this company has a legitimate product.

But, I could barely read a script and I wasn’t very good.

A good friend Jeff, took me under this wing and began to teach me how to sell and

how to read a sales script.

I saw many strange things in that room in those days.

One of the guys who was one of top salesman use to wear a BOX ON HIS HEAD.

I asked him why. He said it kept him focused.

“Ok, I’ll buy that I guess”, I thought to myself.

“So, how do you sell so much?”, I asked.

“You know McDonalds?”, he asked me

“Yes.” I said, not knowing where this was going.

“Just like McDonalds, I do the SAME THING, the SAME WAY, ALL OF THE TIME.”

Made a ton of sense to me.

But I still had a ton to learn.

In fact, I tried various sales methods in those days.

During one call, and right before I’d had enough of that OVERLY PRESSURIZED atmosphere,

I was on a phone call with a guy who wasn’t taking the offer seriously.

I could tell and so I said.

“Sir, If you don’t buy, I am going to sing “Home On The Range”, until you do/

“Go ahead”, he said.

So I began, in my worst tone ever, singing like a country star with an exaggerated

accident.

After a few lines, I stopped.

“Go on”, he said.

And so I finished the song.

We hung up.

I left the company the next day to find something that better suited my personality

Later I got a check from the company.

He ACTUALLY sent in his money!

I’m sure it had nothing to do with my singing ability!

After this, I would wonder around from telemarketing firm to telemarketing firm.

They would either go out of business, or I’d find out that they weren’t on the UP AND UP.

Then one day, I’d had enough. I was tired of trying to find work.

I was 18, right out of high school.

I had no desire to go to college.

I wanted to make money.

So, out of desperation, I looked up to the sky and prayed.

I think it was one of the first times I had prayed in my life.

“God, please help me get a job”

I still remember it like it was yesterday as I walked home apartment in St. Petersburg, Fl.

Then, after a couple of days, my father came up to me and asked me if I would help

him start a collection agency.

Until then, my father and I did not get along real well.

Not sure why, I just don’t think he liked or wanted kids.

“Sure!”

WOW, I thought to myself. This is an answer to a prayer.

I was amazed. I thought. WOW, if this worked.

I MIGHT AS WELL PRAY AND ASK FOR MORE THINGS!

Little did I know that this would start a trend of asking for business wisdom

each time I would need it in the coming years.

(more on this soon)

Let’s push forward to age 19 so all of this makes sense.

At the age of 19, my dear brother passed away in a car accident.

I was supposed to be in the car at that time, but after God answered my prayer,

I had a ton of questions and was at a youth pastors house that night.

Before I share the next section I want to let you know a good memory I have of my brother.

I went to Winn-Dixie to visit him and he showed me how he  stocked all of the shelves and how cool they looked.

We were walking side by side in that store, he was 17, I was 19 and I thought.

“Wow, it is SO COOL, having a brother!”

Ok, now to the tough part.

When the police came to the door that night when I got home, I knew it.

2 Policeman.

“Sir, can we come inside?”

I left the door open walked down to the hallway to me and my brother’s room.

I couldn’t face them.

“Calm down William”, I told myself as my heart began to pound faster than it ever had/

“It’s going to be OK,” I told myself.

2 years later, my dad was diagnosed with cancer.

And here’s the kicker.

One night she had a dream that my dad was spending all of the money that

we’d received from my brother passing away.

This was our savings.

When my mom confronted him, he said:

“What do I care, I’m not going to be here anyway!”

Ugh. How do you process that? That’s a pretty mean thing to say.

A few months later, he passed away

So now, it’s just me and my mom.

Later, we would find a sticky note with my dads plans

“=================”

Get divorced

send money to the kids

“=================”

He also had 2 sets of books.

One real and one fake to show my mom about our finances.

Right before my father died, her told me:

“I am going to reduce the amount of money you get from me when I die

because I know you’re going to buy a Mustang”

When he said this to me, I had no idea what to even think.

I haven’t gotten over my brother dying and now this?

A few weeks before my brother died.

I spent the next decade wondering around

confused, hurt and with no real purpose.

This lasted for many years.

Shortly after, I went to college to become a pastor because I thought I felt God’s call.

But it wasn’t ministry that He wanted me in.

The more I got into it, the more it just didn’t feel like “me”.

I was very money minded, but not in greedy sense, but in a STRATEGY sense.

Just like that 12 year kid sitting in front of the green screen figuring out ways to

push forward…

I would constantly think of business ideas.

Constantly.

I would think of new ways to automate a business so it could grow and grow.

But I am getting ahead of myself.

I’ll slow down.

As you read this, you’re unwrapping my present to you. Something, to my knowledge does

not exist ANYWHERE.

(Ok, enough hints, let’s move on 🙂

It was business and more specifically GROWING BUSINESSES that I would be blessed with.

But I wouldn’t discover this until years later.

While I was going to school after my brother and dad passed, my mom couldn’t take seeing me without purpose so she moved us near family

in Columbus, GA.

“Take me back to the BEACH! I thought!”

I was literally helpless. No real skills yet to make it on my own.

MY FIRST JOB IN GA…

was working as a customer service rep for AT&T.

The company I worked for in Columbus, GA had a customer service account for major credit cards.

As I worked the phones, I thought to myself, I wonder if they know what types of phone calls are coming in?

This led to creating a system to mark down all of the different types of questions that came in.

Balance transfers? Check.

Balance Increases? Check.

I wrote down everything.

After I had a few weeks of data, I prepared a report in chart form and presented it to director.

During our meeting, I explained that we could use this data to train their customer service reps on what to expect on the phones.

He looked at me and was very puzzled.

He said, “Why aren’t you any further along in life than this?

“This is incredible”, he said

Then it hit me, my grief had literally had stopped me from progressing and moving forward.

God had give me the wisdom, but I was stuck for some reason.

After this, they used this a system to track all of the calls.

But, my entrepreneurial heart pushed me along.

My next “so called” job.

I BECAME A CAR “SALESMAN” or so I thought.

Just a few weeks later, I am in the meeting room and one of the salesman

shared a story how his customer got “KICKED IN THE HEAD”

By being charged $5000 above invoice for a standard Chevrolet.

THEY ROARED WITH LAUGHTER.

I sank in my seat.

Not cool.

Not at all.

I’m 25

I lost all of my fire and ultimately stopped caring about selling cars and got fired.

I mean who would feel good at that point? It was a blessing.

Right after this, I went to a gym.

I love fitness and felt that this would be a good way to tap into some of my passion.

However, I found the exact same type of pushy sales process that we were taught to follow at the car dealership.

I didn’t like it.

I didn’t like it at all.

I felt like that we were treating people like robots and not having any real conversations with them.

As a result, I didn’t do very well because I just didn’t believe in what they were selling.

They were happy only when they would sell a ton of memberships, but they didn’t encourage anyone to come back.

Shortly after, I realized that my heart was in personal training and that started a journey that would allow me to help a tremendous amount of online companies.

(More on this soon)

So it began.

I started personal training.

After couple months of struggling to get clients I was in a meeting with some of the sales guys from the gym.

We were just talking after hours and the gym owner came in.

He was a multimillionaire who started a new gym each week.

I didn’t really care for his front end process for the gym, but what he said next changed everything for me.

“Hey Charlie, what’s the best way to get personal training clients.”

I asked him as he was walking out the door.

It was a humbling thing to ask, I was supposed to have it all together.

I mean, I was a personal trainer right?

He poked his head back in the door where I could only see his face and he said this to me.

“William, if you train them free for two weeks you’ll have more clients than you know what to do with.”

“Oh my gosh”, I thought to myself.

This is it.

“This is going to work.”, I just knew it.

It just FELT right.

My income prior to this was only $300 per month.

After this, I started calling everyone who had just signed up for a gym membership and I invited them in for a two week free training session at the gym.

In less than one month, I had so many clients I had to hire my best friend in order to take them all.

I had so many checks come in that people at the banker asked me what I did for a living.

It was so funny, the first week I began to sign up my first clients, I was asleep in my room and my friend asked me,

“I came in there and you are smiling, why did you fall asleep smiling?”

And that’s exactly how I felt.

But, I wasn’t your normal “personal trainer”

I wasn’t tough. I wasn’t mean and I didn’t like to feel like a salesman.

This led me to developed a system that helped “close” everyone that needed help with my training services.

During the training session I just wanted to know who I was working with.

This allowed me to be able to develop genuine rapport and find similarities in our lives and then build on the similarities so they would feel comfortable having me as their trainer.

Everyone wanted a personal trainer for a different reason and I need to find that out in a tactful way.

So I’d asked question after question. Find out more about them and what made them tick.

I realize that no one wanted to train with a hard-core trainer.

At least the people I was working with.

I just wanted out clients to enjoy their session, and get results.

It was a win-win for both of us.

I enjoyed success for a really long time in the gym.

With less than 1 year experience, this method helped me literally take over the gym and

get more clients than those who had 10 years experience as a trainer.

UH OH

Once the gym owner saw how many clients I was bringing in, they decided to bring in a company to monetize their gym memberships.

All of a sudden, I was no longer working for myself.

Now, I was forced to work for a company.

Their process was a little bit different.

They wouldn’t allow you to train someone free for two weeks so you can get to know them, and so they could learn what it felt like to have a personal trainer in their life.

This was all a vital part of my process.

hmmmm…

During those two weeks I would train my prospective clients three times a week.

After two weeks I’d spent almost 6 hours with them talking, sharing and developing a genuine friendship and helping them reach their goals.

I had this all down to a science.

I knew exactly what to do, when to do it how to do it and how to get my clients results.

The new company however, only allowed us to train them two times.

And then we HAD TO SELL next.

The first time was a normal training session.

 The second time was a follow-up session which immediately led to them going to a flip presentation where they listened

to a salesman for 30-40 minutes.

The trainee may have talked for 3-4 minutes…if that.

This was a million-dollar company that came in, but I saw there were so many things wrong in the process and beside, it didn’t work that well.

They were surviving merely off numbers and NOT because of their process.

So, thought to myself, “I have to speed this up now.”

I have to develop all that rapport in two sessions.

So after much thought, and listening to my sales tapes…

I came up with a solution.

Instead of Instead of spending two weeks getting to know each other, I had to ask all those important questions just in two hours.

With the new company, I only had 30 minutes (mine was 1 hour) which left very little time for smalltalk and making the client feel comfortable during the session.

The process worked well.

I was able to close people that needed help and as a result I became one of the top salespeople in that gym.

This got me promoted to a personal training director of my own gym.

Shortly after, I was sent to Tennessee to run a gym that was right in front of the graveyard.

Now, I have more freedom to be able to both train and close our clients.

The first thing I did was to not rely on the presentation that I was given.

I knew people want to be treated like people and it was people that were signed up for gym memberships and not robots.

I couldn’t just give them a few good lines and expect them to be able to train with me.

As a result, my close ratio is 50% and I only worked two hours per day.

(My working hours were mainly due to the fact that we did have a lot volume in the gym.)

Then I got a phone call from the company owner.

“Did you know that your numbers just at your gym are beating three gyms combined?”

Little did I know that the system I had developed was not only beating my former gym which sold almost 200+ memberships per month, it was beating out two other gyms in Florida.

These were Gold’s Gyms.

And I, was in little old gym right from the graveyard next to retirement home.

These guys working eight hours plus per day.

I was only working 2 hours

This was one of my first lessons on how working with the right system can only help you work

with less stress and really, it I didn’t even feel like I was working.

My system was doing most of the work for me.

When I wasn’t working, I decided to ride my bike on the trails in listen to my sales tapes.

It kept me alert and alive and a help me develop this system to where I hardly had to sell, much less, feel like a salesman!

Working this way felt like a dream.

I was able to take the stance of a doctor-patient type of situation and really find out if they were a good fit for my program.

Later, I would discover that companies that were doing $3M to $10 million per year were using this exact same process.

I wasn’t surprised, because if I was being able to beat out three gyms with guys working eight hours plus per day, I knew it worked and worked incredibly well.

There was zero deception, manipulation or weird sales processes that make you feel all slimy.

It was very upfront and honest.

And most of all.

It was simple.

I completely ignored almost everything the company tried to teach me because I realize from owning my own business that trying to force somebody into doing something and making them feel bad they don’t do it is not a good way to get on some of his good side, nor is it a good way to sign a client.

I didn’t want to spend my life trying to convince someone to do something they really didn’t want to do.

This quickly came to an end when the regional manage told me he was pocketing money from the personal training clients.

It went a little like this:

A person would sign up for personal training package.

Then a few weeks later when a person wanted to increase their package or have a one-off training session they would sell it to them and keep the money themselves without telling the company.

I thought, “oh no, not again”.

So, being in the position I was a personal director and this gentleman who was a regional manager I felt very stuck.

At this time, I had a trainer who worked for me named Jabez.

He was one of the best trainers I have ever come across and he left his family from New York to make money so he could send it home to his family.

He and the regional manager had a personality conflict and as a result,

he was about to get fired.

2 kids?  A wife? And now about to get fired? For nothing?

I then wrote an email to the company owner and shared this information.

If this regional manager was stealing money from just that gym, what else was he doing to hurt the company?

He was at the beginning of embezzlement and where would it go?

As a result, this regional manager was fired the next day.

He had a dream job.

He would travel and go and help the other gyms.

Shortly after, I mean, very shortly after, they nominated ME to take over his position.

But I have to transparent.

It just didn’t feel right.

So I turned in my two weeks notice.

I can’t tell you why.

And to this day I would have loved to have had that job to be able to help all those gyms because my system could have been placed in every single gym that they’re working and and instead of using a presentation where the trainer would talk for 60 minutes…

I could’ve taught them how to interact with their clients in such a way that NO SELLING would be involved.

But I didn’t.

And I just can’t tell you why.

All I know is it just didn’t feel right.

I didn’t want to get a position just because I had to relay information to the owner

about his “right hand man”.

The owner got very upset with me but I couldn’t help it.

 

I refuse to take a job just because someone else got fired.

 

I wanted to earn it.

 

So, I loaded back up and went back to Alabama

 

Back to Alabama.

 

When I went back to Alabama, I started working in the gym that I had all to myself.

It was glorious.

I was able to sit down and have a real meeting with someone without having to show them a flip presentation that I knew just annoyed them.

So now, I was able to sit down with people asking questions and train them a few times.

I rarely even talked about my services, unless they asked.

I just concentrated on the relationship.

Within two months I was completely full of clients again.

But, I wasn’t satisfied, during that time the Internet started taking off.

I started reading sales letters online and I was intrigued by the idea of passive income online.

During the training sessions I would constantly ask God to give me the wisdom to make money online.

Then one day, I got a letter in the mail.

Actually, it was more than a letter, it was a check.

A check for $160,000.

I’m sure you can imagine my face. I was completely shocked.

Here I was making around $2200-$3000 per month and I get a check for $160,000.

Prior to that time, I was trying to save up so I could move to Hawaii.

Ever since I watched the movie North Shore at age 12, the Hawaii bug just wouldn’t leave.

It was me and my brothers dream one day to be in Hawaii.

So, about this $160,000 check:

My grandmother, who had lost contact with over the years and got sick and recently passed away.

 As a result my grandpa’s inheritance was now being passed down to all the grandkids.

My grandfather started the International Carwash Association and ran Twiner CarWash until the late 80s.

So, I went ahead and moved to Hawaii.

Right when I got Hawaii, a lot of my friends were playing around all day, but I knew that time was ticking.

I tried to stay as focused as possible.

It wa hard in that environment because it’s so relaxing, but I was determined.

This HAD to work.

I only had has so much money and I needed to start making more before it all ran out.

When I started online, I had no idea how to make a webpage, what a URL was, anything.

All I knew was is when I read a sales letter, I would get excited.

REAL EXCITED. I COULD TASTE THE VICTORY, THE FREEDOM…

When I was trying to find information to follow, I would come across wonderful sales letters, but they wouldn’t deliver.

I can’t tell you how many products that I bought that led me down rabbit trails.

 

This was a major obstacle in my success online.

 

But, I spent 99.9% of my time trying to find the RIGHT information that would produce a result.

MY FIRST PLAN

To let you know where I was in 2004, I wanted to create a personal training portal for trainers to learn and become educated.

So I did things the hard way….the REAL hard way.

I took out my exercise physiology book, and instead of going to class, I decided to paraphrase my entire book as a course.

(I could just kick myself looking back..:)

But I did it.

I wrote a course for personal trainers.

I hired one of my friends to create a web page and after 6 months of tiring work…

It was time launch.

It was a great idea, but I had NO IDEA how to execute it.

Money made to date: $0.

Then one day, I am at my computer, I was so frustrated and I looked up to the sky and said “I am working SO HARD, why am I not making any money”

And then it hit me. I felt in my heart.

“I have to focus on just one thing”

I’m in scramble mode and chasing a breakthrough.

Each month, my money’s running lower and lower.

THE WILD WEST INTERNET DAYS – A VERY SMALL WINDOW OF OPPORTUNITY

 

(Little did I know that I was about to be introduced to windows of opportunity that would open and close….QUICKLY)

I thought, “Ok, I’ll drop the personal training thing and start focusing on Adsense”

 

I didn’t know the first thing about adsense.

 

Head spinning?

Mine was.

 

My friends was scoff at how much I worked.

They made fun of my business ADD, because every day, I wanted to do something different.

 

But, I was full of life, vigor, hope, dreams, I didn’t have any direction.

 

 I was so new to the online world.

 

Then it happened.

 

A coaching program opened called Keyword Avalache and they were supposed to teach you how to make money online with adsense.

 

It was just one of those things I felt good about.

 

I read the sales page and I couldn’t wait to get in!

 

When the forum started, the creator was late to his own show and so all of the heavy hitters (100,000 – 300,000 per month income) guys were beginning to share some of their secrets and teasing the crowd.

 

But nothing was happening.

 

I’d look at my adsense account and saw all zeros.

 

I said to myself “I see money here. I see the money”

 

I was encouraging myself, trying to keep myself motivated to move on.

 

 

There HAD to be a way. Other people were doing, why couldn’t I??

 

 

Then I met Adam in the forum. We began to talk and I began to ask him questions:

 

 

Very basic questions. I had ZERO knowledge at that time, only a dream.

 

 

This was 2004.

 

 

I reach out to him and asked him to please help me

 

 

And he did.

He SHOWED me what he was doing.

 

 

All we had to do was use a program called B.A.M.( Blog Auto Machine), we created a web-page, automatically blogged a WordPress website and BAM!!!

 

 

We made money.

 

 

It was literally that easy.

 

 

I remember the first .16 I made online.

 

 

I jumped around the house, excited.

 

I remember what the guys who were making $200k a month said.

 

“If you can make a dollar, you can make a MILLION!”

 

 

And I knew, if I could make a penny, I could make thousands.

 

 

I remember my first $200 day.

 

 

It was like a dream.

 

 

This was ACTUALLY happening!

 

 

Me and my friends sat around trying to figure out what these guys were doing to make $200,000 per month.

 

 

“They MUST have a custom program”, I thought.

 

 

I messaged one of the heavy hitters in the forum and gave my go and he said, “No, try again”.

 

 

Hmmm…

 

 

So back to the drawing board.

I continued to make our websites with a program called:

 

 

Directory Generator

 

 

But I wanted more.

 

 

It was too slow.

 

 

I felt like I had been given the Kindergarten version of the software.

 

 

Then one day I had an idea.

 

 

I thought, “What if I grow a site organically? 1 page at a time”.

 

 

I quickly messaged the guy, talking to him and just mentioned that I was planning having a programmer create a website that would

grow organically.

 

 

His reply, which shocked me, came like this:

 

 

“Ok, you’re so close I am going to go ahead and give it to you. When you have your programmer create your program, have them create it so it releases a page every few hours. Be sure to have the program Ping that page.

 

 

(Note: BTW, there is why WordPress blogs have Pingers installed. It worked very well at that time.)

 

 

After a few days, you’ll be at 100 per day and after a few weeks, you’ll be at $1000 per day. You should feel very good about yourself. You are

the only person in the entire forum that even came close to figuring this out”

 

 

WOW. WOW. WOW.

 

 

I stared at the computer in disbelief.

 

 

I was humbled and taken back.

 

 

I had a proven concept for scaling.

 

 

Quickly, I began to develop a program to scale this process.

 

 

I hired of one our programmers friends at the college and we got to work.

 

 

Relief started to set in and I kept pushing.

 

 

We created a linux based program that would automatically create websites on MASS scale.

 

 

(At one time this was another big trade secret (EDGE) we had.)

 

 

If we wanted 100,000 websites, we could create them in seconds.

 

 

This was RAW POWER.

 

 

This was the EDGE I needed, no one had this.

 

 

And if they did, they WERE NOT talking about it!

 

 

I developed the program. We got to $200 per day, but I made a vital error.

 

 

What no one knew was is that we were at the end of window that Google was about to close.

 

 

By the time we created the program, we got to $200 per day and we created a membership site

where we would allow people to use this technology.

 

 

Then the window closed.

These were the days before Facebook.

Myspace was king and they frequently has social parties in Hawaii.

 

Then it happened.

 I was involved in an accident.

I lost everything.

I mean everything.

My money and my freedom.

And I almost lost my health.

My mom didn’t even recognize me at the airport.

 

Ugh.

Recaping my first run with the internet, one of my motives was to build my business as a way to help missionaries overseas make money.

However, the more I got into it, I realized that this was my calling and that it would be impossible for a missionary to do what I was doing because it would take all day.

In addition to this, I was frustrated.

Real frustrated.

I felt like I was being led around in circles.

When I came online, everything seemed different.

 

 I was not longer able (that I felt) able to use my personal they way I used it. 

 

I felt like I was all thumbs, I have no idea what to do, who to trust. 

 

All I was saw success stories and no idea how to get there. 

 

I bought a lot of things, my hope would increase and it would only lead to disappointment and more frustration because what I bought was not REAL and it didn’t solve my problem. 

 

And sometimes it actually created ANOTHER problem. It wasted my time and money.

 

I soon realized ny nemsis online were product creators that would blatantly lie in order to make money.

They would make up methods and fake screenshots, and being new to the internet, I fell for almost everything.

I just needed hope. I wanted hope.

I didn’t want to run through all of my savings.

But I did.

 But not without a lot of knowledge that I took with me.

It took 4 years.

PART II – The Flight Back “Home.”

 

[The Second Beginning]

After I was involved in an accident, I lost everything.

I was in my parents house.

When I got there, I ate Chik-Fil-A and I slept for about 2 weeks straight.

The worst waiter in the world.

When you lose everything, you have nothing. So I got a job as fast as I could.

As a waiter.

This was my living nightmare.

 From business owner in Hawaii to living in my parents

house (At 35??? – Ugh) and now, I have to be a waiter.

Which I was NOT good at all.

Thank God my career was very short lived.

After making on $14 on Valentines day, a prime

day to make at least $100, I told my boss, (it makes me cringe to type that word…. B.O.S.S.)

“I don’t care why, if it you or if it’s me. $14 is nothing. I have to move on” I said.

 

I went right back to my personal training in the same gym after talking to the gym owner.

 

Little did I know at the time that I still had my business which had customers.

During my accident, I suffered an injury to the head which resulted in a minor concussion

and temporary short term memory loss.

I got the call from my business partner 4 months later.

Why he waited 4 months I have no idea.

Ring, Ring.

 

It’s an international number.

 

It was Artem from the Ukraine.

 

“We lost our domain”

 

“What domain I asked”.

 

“Oh my gosh, the business we developed”, I thought.

 

It was all gone.

Later I’d pick up the domain and use it as a program (which we will release soon)

Meanwhile, back at the farm….

 

(It felt like that.)

My step-father put me on a timeline where I had to graduate from school.

Here I am looking, going from the beaches to Hawaii to looking into a future of working in a cubical.

This was the exact OPPOSITE of what I wanted and felt like I needed for my life.

 I scoured the web, and at that time, it was a forum that felt more like a used car lot than opportunity.

 I said many prayers asking for help and guidance.

One day.

 I came across a thread.

It was a guy sharing free information on how he made money online.

 I was desperate, I had to get out of the situation I was in but I didn’t have any money.

This guy eventually sold his program and shot much of it in a bathrobe of all things!

But I knew it was real.

I just FELT it inside.

The course was a bunch of videos, but even though I knew it worked, I couldn’t get it to work they way that the course creator did.

I had made $30 in commission and I was HUNGRY for more.

I could taste the victory, the freedom, the release from stress, but I had no way how to achieve it.

I was then stuck in frustration again, which was very unlike me.

I began to get discouraged, real discouraged.

My mother, who got her nursing licensed AND her paralegal licensed at the same time, couldn’t even figure this out.

It was then it hit me.

Something is missing….and it was a lot of something.

(I didn’t know the what, the why and the how.)

Then, the course creator started offering a coaching program that was $25 a month.

$25 a month!

That was a big stretch for me.

For the first time in my life, I had to make a real choice.

In the past, I could have easily spent this and never missed it, but now, it was a big hit.

I went to bed, contemplating giving up, something I NEVER do.

But after the accident, my mom’s marital issues with my step-dad.

Plus knowing the fact that my step-dad didn’t want me there…..I was MAXED out emotionally.

So I went to bed.

I’ll never forget it.

I had a dream, actually it was more of a feeling, a deep, deep sinking feeling.

It felt like I was giving on on something very REAL and that if I didn’t sign up for this coaching program, my future would be altered.

It honestly scared me.

I was approached with product after product each day and pass up many things.

But, I never felt like this.

The sinking feeling felt like my dream was actually dying.

To this day, I have not felt that feeling since.

But that day taught me a lesson, NEVER GIVE UP.

Oh the things I would have missed.

So, I bit the bullet, I paid the $25 in coaching.

When I got in the coaching program, one of the students started making 2k a month with this method.

Finally, I started getting hope again.

(At this time I was so new, I wasn’t aware of the tools, the methods and I literally had NO POWER to produce anything…yet.)

Bryan Zimmerman, now CEO of JVZoo, was in this program and he wrote a PDF going over the steps he took to make

2k per month.

I read the PDF, but my education was still incomplete.

So I sat and thought and prayed. “God, how can I get this to work right?”

Then it hit me like a ton of bricks the next day.

I thought, “I’ll message Bryan, ask him to take me on as his student”

So I did.

 I reached out and asked him, I literally told him. Man, whatever you need me to help with, I will help with. “

I was desperate!

He said to me “You came at the perfect time, I am enjoying so much success, I need to pay this forward”

He told me, “I’m not going to do this for you, I’ll be your sounding board.”

EUREKA!!!!

I could taste the beach again and 60 days later I would be there, I just didn’t know it at that time.

So we began.

“Show we one of your articles.”, he said.

[Note:] We followed a simple process.

We would write an article on EzineArticles highlighting a product and then create a call to action at the end.

When enough people would click the link, we would make a sale. But the sales weren’t coming in.

I felt like something was broken and it was. [End Note.]

“Ok move this here… Break up this paragraph…. Make it a little easier to read here”, he said.

I thought to myself. “THANK YOU, THANK YOU, THANK YOU. Ok I’ve got it. Let’s move on. What’s next?”

I was HUNGRY.

I needed a solution FAST!

We got the presentation correct.

Now we needed to change the product.

It was too difficult to make money.

So, I decided to switch it from products that I had to sell to programs where

I would be paid EVERY TIME someone submitted their email address.

I WAS IN HEAVEN.

A note about my coaching with Bryan:

Bryan and I ended up speaking just a few times. He tells me he didn’t help me at all, that I was only a sounding board.

I see if differently, he SHOWED me what I needed to be doing.

What hes showed me was a BREAKTHROUGH for me.

Ok, let’s go back.

After I located the company that was legitimate for CPA offers (email submits), I started running their exclusive, internal offers, because they wouldn’t change.

I remember this it was yesterday.

My first $20 commission for an email address.

FOR AN EMAIL ADDRESS?

Oh baby, watch out!!!

I jumped around the house (AGAIN).

I was so excited. I was no longer trapped. It was real, very real.

I went outside and leaned against my 2003 intrepid and looked into the sky.

I was so thankful, taken back and humbled.

(Prior to this, I was driving a RT-10 Viper in Hawaii that I bought before I went to Hawaii. The Viper was a dream I’d had since I was a kid. In Hawaii, I had 2 cars. A 1986 Jeep Cherokee with no paint job, just primer, which I drove most of time. I bought it because I wanted real friends, not just people who wanted a “rich” friend, even though they never knew the struggle I was in while in Hawaii.)

Here’s a photo of it.

Note, the Alabama tag.

moving on…

As I leaned up against my 03 intrepid. I felt it.

I said to myself.

“I am about to make a lot of money”

And I did, but it wasn’t over yet.

I was relieved I had made money that I didn’t realize it, but my fire was going out.

I had achieved it, I was shown what to do, but I was getting satisfied.

I was so tired from pushing and pushing that I letup off he gas a little.

I was relieved, but it wasn’t time to stop pushing.

Looking back, I could kick myself, but something happened to shake me out of it.

And it happened quick.

What I am about to say almost felt like Field of Dreams.

I was in church, on the back row and I started day dreaming.

And in my mind, I saw a picture of a field.

It was as if I was behind an old timey lawn mower, non-motorized and the field was a field of wheat.

The sun was setting and even as I write this now, it makes even more sense to me.

But I felt this in my heart.

PLOW AND PLOW FAST.

(Little did I know, I was in a window, a very short window of time.)

Like the same sinking feeling I had to get started. I felt a different but similar:

I felt: URGENCY!!

So it began. I felt that urgency.

I started hiring writers to rewrite the articles that produced the most sales. I got into 10 different markets and hired writers to write those.

I worked 18 hours days, toiling to make as much money as I possible could.

I hired as many people as I could, I created landing pages, scoped out offers that were internal so I wouldn’t

have to worry about them expiring.

I wanted the least amount of upkeep as possible.

I figured that only a certain percentage needed to be original in EzineArticles and once we established that percentage, we began to write, and write and write.

I quickly figured out that a writer can only write original content for so long.

They will use the same phrases, speak the same way and this would cause the duplicate content filter

to go off.

What do I do?

So I created a program that would house a MAIN article about 100,000 word in length and then I would have our articles.

This was the first “Ultra Spin” Articles. Something that would hit the market years later.

I never released mine.

It was an edge I needed to keep.

Each time a writer would submit an article, I would take it apart, sentence by sentence and put it into our program.

I could create as many articles I needed.

When those would get rejected, I would hire more writers to say the same thing, but in a different way.

60 days later I had made $50,000

$50,000 in 60 days!

WOW.

The money came in so fast, I barely had time to plan to get my own place again.

And I did, I went down to the Panhandle, and got a REAL NICE PLACE.

I’d wake up to $200 days.

Then I decided to share my story in a book FULL of TRADE SECRETS about how I was making money online.

In fact, 2 main events happened to me right after I wrote this book.

I let someone read it who was making around $200-300 per day.

After he read it he said:

“WHY are you releasing this? It’s FULL of trade secrets.”

“I know. That’s the only thing that makes this work.” I told him.

I was consulting with a few people while writing the book and BOY WAS IT TOUGH.

“I am literally releasing some MAJOR trade secrets out into the wild for pennies”, I thought.

But, it was the ONLY way people would succeed.

Note: This is why many people don’t succeed, the course creators will people everything BUT vital TRADE SECRETS that power

the entire process.

Shortly after I got this in an email:

“I am very new to all of this IM stuff when it comes to actually experiencing and implementing the things you guys do but I am not inexperienced to the IM and business opportunity market. I have spent the last 12 years working for the top infomercial GURUS selling their back end coaching products. (4 OF THE TOP HOUSEHOLD NAMES IN THE INDUSTRY), and selling literally almost $20,000,0000 in coaching programs for them over the phone personally. Some of these people I still work for today ,and the hour or so it took me to get through your course for $47 was more than a client I sell would ever get for $4995 or more that I sell to them. I am saying this to you in the utmost confidence simply because if this email ever got out I would lose my contracts and be blackballed from their circle. “

Here’s a photo from the original offer page.

I asked him I could release the email, but without his name.

He agreed.

This is the power of trade secrets.

But little did I know, the window was about to close again.

And one day it did.

My book was downloaded over 40,000 times via torrents.

It helped create MILLIONS of dollars in revenue for online marketers.

It helped many people get their first sales online.

During this time I developed ranking programs to track all of my articles.

I started SEOing all of my articles.

We started using the API at EzineArticles to submit articles.

We ran into filters and had our ups and down.

All in all, this venture lead to about 1M+ made online from just that single coaching session where I was SHOWN the right way and then I took it from there.

I was now teaching others how to make it online.

But one day, just like Adsense.

This door closed.

Everything I built came to standstill.

A few years later, I got this testimonial:

“I used your method and it over a few years I was able to make around $400,000 but then Google changed their algorithm”

Then this one just this year. (Paraphrasing)

“Your book is what helped me get started online. All of the other stuff on the forum was crap. But not yours, it helped me make my first sale and quit my job and get started in marketing full time. I no longer do this because Google has changed, but it really helped me get my start.”

I remember talking to a friend and they asked me 10 years ago, ‘Why the internet?”.

 

I knew it like I knew my name.

 

I said.  “The whole world is about to come to one single point, and that’s going to be the internet.”

And it has.

THE LESSONS I LEARNED SO FAR ABOUT SELLING.

One of the biggest lessons I learn about sales online is that..words matter.

The real world is FAR MORE forgiving than the internet.

The wrong tonality, the wrong word, the word positioning and you lose someone forever.

And it’s REAL easy to be too salesy online, which you know I hate with a passion.

Why?

Because well, most people are fibbing online.

Le’ts get into this whole SEO thing 🙂

 

You’ll find it pretty interesting.

MY THIRD BEGINNING

This started another journey into SEO.

During this time Facebook just began to get started picking up steam and they just started their advertising platform.

In fact, while I was in Hawaii, I remember one of my friends pulling me to the side and saying…

“Man, you’ve got to see this new website, It’s called Facebook!”

It was yellow and had photos of people and boy was he PSYCHED!

I was still into MySpace at the time and we would go to their social events.

I lived on the Big Island at that time.

Not a TON to do and so this was a MAJOR EVENT.

How I was Trained By And X-Google Employee in SEO.

(Yeah, I wouldn’t have believe it either)

After the door slammed in our faces for EzineArticles. I went back to the drawing board.

“I need something more sustainable”, I thought.

At this time SEO was changing very little, but it was the fastest thing I could get into to save our business.

I shared some of the things I was doing online with a friend and he decided to get into a small coaching group.

Just like my forum experience, the owner was rarely showing up, so it became a hay day in the forum.

My friend started talking to one of the members, that turned out….

The He Used to Work for Google!

As an engineer.

WOW.

“Well, talk about THE SOURCE.”

The gentleman starting to train my friend in WordPress SEO, but since he did not have a

deep background in SEO, a lot of it didn’t make sense.

I came from an automated background and this guy was doing everything manually.

Ugh..I thought.

How can you scale manually?

(And you really can’t unless you hire someone.)

So, my friend Jason decided to talk this guy into having his own forum and course.

And the guy agreed.

It wasn’t a hard sell, and not many people knew about it, but I thought.

“This is the perfect chance to learn SEO from the Source.”

This gentleman would share stories, such as this:

“I know many of you think there was an EMD update. It was not an update on Exact Match Domains. I was….(and then he explained the details).

People at Google are laughing because one marketer called it an EMD update, but it really had to do with site structure, so they just let

everyone believe it”

Then it hit me again.

I was trained in so many trade secrets, it was crazy.

Things that are still part of the CORE algorithm today.

However, my heart was in fast results for clients and quick company growth.

I wanted something that I could push and push and push.

A larger part of my heart was in getting FAST WINS for clients.

We started an agency after being trained by x-Google friend and started working with Facebook.

When running the agency, I realized that in order to scale I needed another program.

But nothing there wasn’t a real solution the market.

I needed a heavy duty solution.

So I “happened” to see a program one day while talking a fellow SEO.

This program completely automated his entire business.

And you guessed it, I immediately hired a programmer, designed the program and implemented

it into our systems

To date, this program has not been released to the public.

It would and does automate part of my business for 1 year plus if I wanted it to.

During the beginning of our agency, we took a startup Medical Spa and took them to the top .1% of spas in the nation.

In fact, they led the WORLD in the amount of Vampire Facials performed.

Big Wins.

I loved it.

And we did it with SEO and almost 100% Facebook posting, weekly contests and texting their customers,

Then one day, years later, I got this message in my inbox for one of my clients.

“Hey, I am with ________. I can get you X leads in X days. Check out my results here, and yes, you can even call them”

“UH OH”, I thought.

This is what I am looking for.

I can’t control how many people see my clients website after they’re #1.

So, I friended this person.

He had no idea who I was, but I wanted to see what he was doing.

I already knew Facebook ads, but I was so caught up in staying ahead of the curve with SEO that I just didn’t have time

for another venture.

(Many SEO companies experience this. )

About 50% of my time was staying up to date with the rapid changes in the

algorithm.

Moving on.

So, I hired him as my coach.

We laughed about how I found out about him and we’re great friends to this day.

And what I learned was a way to FORCE people to see our ad and few SIMPLE THINGS to catapult company growth.

I hired a coach and then another and then another and I began to restructure my business.

I was SHOWN another way and then my creativity took over again.

I built our agency past 6 figures with just cold calling, but then I got tired.

I wanted something more efficient.

And then I started something called.

COLD EMAIL.

I was trained in Cold Calling, but this was better, much better.

I pulled on my years of cold calling and started crafting messages to reach out to businesses so we could

create warm contacts rather than spending time cold calling.

Now, getting clients to know, like and trust us is now a breeze.

During my time in SEO, I spent years studying copywriting, webinars and everything that pertained

to scaling a business.

One of the common themes in each breakthrough was me asking for wisdom.

Often, I would get wisdom, but more often. God would send somebody down my path that I would just

“happen” to run into.

As I look back on the last 15 years, I realized that there were 2 steps.

1. I was SHOWN what to do by someone coming across my path.
2. . My creativity took over and I expanded it to new heights.

Just like my company, IceCold.Email.

This was an idea I had out of a need.

So I put together a team.

It was a solution I needed en masse and we decided to release it to the public.

This will be one of many cutting edge programs we will bring to the market.

To be frank, I just got tired of all of the “nerf’d” solutions.

When a program comes to the market, it’s usually a VERY SLIMMED down, basic version.

So started building them in 07′ and haven’t looked back since.

With all of the training, and strangely enough, after being lied to so many times, we’re now in a place where we can help others who have fallen into the cycle of hope and disappointment that is plaguing so many agencies and companies because they have not received access to trade secrets that will grow a business faster than what even the market tells them is possible.

We now hold the weapons that many sales letters claimed to have had from the very beginning.

What’s life like now?

What is daily life like now?

The first phase was a complete relief from stress.

We are now in control of our business and never have to worry about windows of opportunity closing or the hammer coming down.

I am now in complete control of our business growth and have many systems in place.

Systems that are not dependent on each other.

Systems that can’t break.

We now have systems behind systems and a way to take a start up company to 7 figures fast.

After the lessons I’ve learn over the years. It’s been a lot of pain, but it’s been worth it.

What would life be life with full control of company growth without having to worry about adspend?

I can tell, it’s great and we turn it ON or OFF at will.

See, the online world created systems that are designed to keep people relying on them.

Not all of these systems and process are bad, but some cost a lot.

Like running ads.

What if a company could grow with zero adspend?

What if a company could get as many leads as they wanted per day without paying per lead?

What if you had processes and system to convert those leads?

This is the beginning of a journey into the infrastructure of a HEAVY DUTY, but LIGHT WEIGHT business that has the power to scale as fast as they want with wings supported by sales processes that never fail.

There’s one thing that will never change and that’s human psychology.

And when you base your growth systems and processes on this, you have a level of PREDICTABILITY that very few every achieve.

Now, this is available, probably for the first time, for a company that has a real product and one that’s ready to grow.

I HAVE ONE CATCH

I am only interested in helping companies solve problems for other companies, not create them.

Your product must solve a problem.

For example, Solo Ads. It’s only bait and switch. And most internet marketing products only share half-truths.

We’re here to build people up.

It’s real and it’s here and it will never be available to the general public, only by invite.

Because, unlike my book, these secrets are FAR MORE POWERFUL and must be protected and

respected because they work and they work well.

Some would say, too well.

However, we are open to creating more “good problems” for business that have integrity and that have a product

that can transform businesses.

And I have to end with this.

After I prayed, God led me to many people and I was SHOWN a solution.

My question to you is this.

Is it a coincidence that you’re reading this??

Or am I the person that is supposed to SHOW YOU something?

Think about that and schedule a call. I’d love to talk if that’s so.

An NDA is required to work with us.

Again, this is to protect all of us that work together to scale to new heights

 

[William Twiner]

Ah, the spacing is off.

Excellent training on this. this module really helped me!

• This reply was modified 5 years, 5 months ago by William Twiner.

[n d]

Hi @william!

NICE job completing your Hero Story! Super proud of you for taking action.

Because Halle only reviews your hero story once, please make sure it is fully ready to go.

If so, please email it as an attachment to Halle:

Halle@coredm.com

[William Twiner]

Ok thanks!

I emailed her, I am not sure if it went to her spam. Is it ok to check with her?

My email came from TwinerAdvertising@gmail.com

[William Twiner]

Sorry.  Scratch that.

[Author]

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