Trojan Horse Questions

[Cynthia Baker]

I have both IoT/Tech clients and clients from other non-tech  industries so two sets of questions to use here as appropriate:

For Tech Prospects with a focus on Channel Development 

How are you gaining visibility in the crowded IoT market?

Are you wanting to tap into IoT sales channels for more leads?

Where are you successfully marketing now?

 

Non-Tech with focus on  Branding & Messaging

What is the core service/product that sustains your business?
Does your brand tell your story in 30 seconds?
How do you get that service/product in front of your target audience?

Your feedback is appreciated!

Cynthia

[n d]

Hi @cynthia-baker, first off, nice work taking massive imperfeCT action on your Trojan Horse questions!

I would like you to go back through the lesson. The structure of your questions does not entirely fit what we would like to see. These are way too qualifying and you really want to build some rapport with them in these few short questions.

I’d like you to watch Halle’s video “4 Questions” in the Transformational Business Strategy Module ((bottom middle module on your MAIN DASHBOARD – turquoise with a bullseye) video index is to the right of the video window, in alphabetical order.

For instance, your Q1 is important. I’d like you to say:

Q1: Great to connect, [NAME]! What’s your core business?

Q2 should be a short and sweet yes or no question like:

Fantastic. Are you planning/wanting to grow in 2018?

OR

Perfect. What’s your main focus this year?

Q3 & Q4 – here is an example of a way you can close:

Q3: Love it. If I could show you an easy way to add (profits) to your bottom line, that makes good sense, would you have interest?

Q4: Perfect. I have 2pm and 4pm available tomorrow for a quick chat. Which is best?

That works! What’s your mobile?

Talk soon,

—

Please tag me in your revision.

Good work, you’re so close 🙂

[Cynthia Baker]

Yes,  I understand your point here.

 

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