Trojan Horse… Four (4) Questions

[Nicholas Brown]

• What’s your core business?

Great!

• What’s your current customer loyalty retention?

Fantastic

• Do you feel that having a higher customer loyalty percentage could help your overall button line revenue?

• That’s Interesting… sounds like we might have a fit. When’s a window when we can speak?

@negeen-dargahi

[Anonymous]

@nicholas-brown These are interesting questions. Who are your ideal clients? Who are you contacting on LinkedIn?

I just looked at your LI profile and it appears you’re targeting families who have high schoolers taking the SAT and/or ACT. So I’m a little confused by your questions.

[Nicholas Brown]

I obviously 🙄  need help..

[Anonymous]

okay @nicholas-brown, it seems like you are way over thinking your 4 questions.

Your target audience is parents with high schoolers who want to get into good schools.

So think about non-qualifying questions that would get them on the phone.

You could search on LinkedIn for people that went to a specific college (college graduates will want their children to go to college too) and message them. It is very hard to tell who has a high schooler on LinkedIn so this will help you target people who will most likely be in your niche.  For example, if you search people who went to Clemson your first “question” could be:

Q1-Hi ____, I see you graduated from Clemson, GO TIGERS!

This is engaging without actually asking a question. It’s disarming and they will most likely respond if they care at all about their alma mater. Also, they will most likely check out your profile after reading your message.

From there you would want to get them on the phone. They may not have a high schooler but they probably know a family who has one and may be interested in what you have to offer.

I think you should do 2 questions instead of 4 since this is such a unique market. Your second question is setting up a time to chat on the phone. Obviously, tailor this to how they respond to your Q1.

Please go watch Halle’s video in the Transformational Business Strategy module called 4 questions.

[Author]

Posts