Target Audience Confusion, need advice

[Korinna Sehringer]

Hi team.

First time I post here, so I’ll give it a try.

I’m a Realtor and I’m specializing in Divorce Properties. So I thought, I’ll target divorce lawyers to collaborate. But then I wrote my LinkedIn profile and I realized I’m talking to the divorcing couples who have to make the decision of selling or keeping. Both, the lawyers and the divorcing home owners are my target audience, but whom should I address in this profile? Both? I was able to find a lot of lawyers on LinkedIn but not necessarily groups for divorcing couples. Any advice?

Thanks,

Korinna

[n d]

Hi @korinna-sehringer! I would target divorce lawyers and then in your LinkedIn summary you can have a section that says:

WHO I WORK WITH: Divorce lawyers, divorced couples, ______, ________.

Hope this helps 🙂

[Author]

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