Dashboard › Forums › High End Client Program › LinkedIn – Client Avatar Questions › Please provide your input on my aproach to avatar s
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March 2, 2020 at 10:01 am #43480
Att: @negeen-dargahi @halle-eavelyn @halle-eavelyn
Hi Negeen, Halle and Kent,
I just started the program and I am pleased to admit, that I absolutely agree with everythig I have heard during the last four days.
As my first imperfect deed, I created avatars (plural) for my target audiences.
I have four types of clients:
- Business owners (primary target audience). I offer them investors’ money in exchange for commissions.
- Investors. I offer them high yield investment opportunities in exchange for their money.
- Agents. I offer them a high income in exchange for their time and skills.
- Referral providers. I offer them an additional income in exchange for access to their books of business.
I am planning to use different channels for different audiences.
LinkedIn for business owners.
Facebook for agents.
Russian social network Vkontakte for investors.
I have not decided what is a good channel for the referrals providers yet.
Attached is my avatars for all four types, based on experience with some of my clients.
I will appreciate your input on this approach.
best regards,
Nikolay Safonov
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March 3, 2020 at 5:24 pm #43493
Hi @nikolay-safonov, fantastic job taking action on your perfect client!
Please keep in mind that members in our program that have been the most successful have been those who focus on ONE perfect client – and i’d like you to do the same if possible.
This will guarantee your clients know WHO you’re talking too and it strengthens your sales letter.
If you are not sure who to focus on, Kent has a great recording in the module talking you through it. All in all, work with the client that brings you the most job.
I hope this helps – let me know if you have any other questions!
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March 4, 2020 at 11:41 am #43505
@nikolay-safonov, what @negeen-dargahi said. ALL THE WAY.
In your case, IF you have inventory problems (and you do) AND you can search on industries and types of titles that give you your business owners, focus on that first.
The truth is, you can rinse and repeat with additional avatars later. Make sense?
GREAT WORK!!!!!
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