Moved: Reply To: Please review my infomercial script

[ROBERT SLOOP]

Are your locations underperforming? Do you still exist within a low margin financial model? Have you prepared for the upcoming minimum wage increases and new labor regulations? Have you considered automation/ new tech adoption? Upcoming trade tariffs are about to increase your cost of goods…. are you ready?Are you getting timely reporting, Key metric reports, and are using your financial platform to its fullest capabilities Do you have a completed/updated financial model to address next year’s operations? Shrinkage robs owners and operators of what is rightfully theirs. The median shrinkage we have found in operations is 8.4% of sales. That amounts to $84,000.00 per year in a million dollar operation More than enough to pay someone to do nothing but find out the who, what, when, where and how shrinkage is occurring. Finding this $84,000.00 is not for the undisciplined. It’s not for the folks that ended up right here, right now who are looking for something for nothing. If you did an Internet search for “free or cheap inventory, menu and/or restaurant software,” please hit the Back” button and shop elsewhere Failure to control shrinkage often results in a “business closed” sign for retail restaurants or “food service management contracts” in institutions. Your tables are filled every day and you have a 30-minute wait on the weekend. A short week for you is 80 hours and there still isn’t enough money to pay the bills. (But all your customers shook your hand and told you what a great meal they had!) You bought one of those “cheap” restaurant software packages that “did it all” and despite diligently entering data 15 hours per week the numbers don’t add up and you are wasting your time. (Was it REALLY cheap?) Your owner told you to search the Internet and find him a “silver bullet” some software package that did it all including taking out the garbage for $500 including training and support. (“Silver bullets” only work in Werewolf movies.) Finding this lost profit is a lot of hard work up front. What we have to offer is a whole lot more than menu planning or inventory control or restaurant software. More than software we offer a system that is proven successful. Let Kaizen Management assist you in getting your team to perform in the top 10% of the industry…give us a call @ 201.436.8369/917.282.0124 for a free consultation.

[n d]

Hi @robert-sloop! A great start on your infomercial! Below is my feedback:

So, right now you have a LOT of information (a little too much). I want you to organize your points to have a short and sweet infomercial. Remember, you are going to be filming this – so you want to speak directly at your viewers instead of at them.

Below I’ve provided you a template to fill out. This is to help organize your points in order to have a CLEAR and powerful message.

I love that you started off with pain point questions BUT they could a little bit more clear.

How about you start off asking up to 3 POWERFUL pain point questions…

Are you WANTING _________?
Do you NEED __________?

Want __________?

(after you ask 3 questions)

If you answered ‘YES’ to those questions, you came to the right place!

Hi, I’m _______ and I am a ____________ helping clients with _________.

(2-5 sentences saying HOW exactly you plan to help / how you serve your clients)

(you can add 1-2 more sentences about why they should work with you or maybe a motivating 1 liner to get them excited)

If you want _______________ then message me here on LinkedIn to see if we’re a good fit.

TAG ME IN YOUR REVISION 🙂

[Author]

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