LinkedIn Strategies: Articles, Posts, and Groups

[Charley Kyd]

This basically involves three questions…

First, is there a difference between the exposure we get from creating an article vs creating a post? Why would I choose one or the other? Recently, I got SIGNIFICANTLY more readers from a post than an article. Why might that be? Was that a fluke? Or something to be expected?

Second, when I post an article or post, LinkedIn gives me a dialog asking if I want to let my contacts and my groups know about my new content. It *seems* that I need to specify the contacts and groups specifically, and then write content for each. Or am I missing something? Is it possible to have an article or post automatically posted to a group?

Third, when I post an article or post, who sees it? Apparently, not all of my contacts see it. Who does?

Thanks.

Charley

[n d]

Hi @charley-kyd – good questions!

1. A post on LinkedIn is similar to a “status” on Facebook. You can make a post talking about an interesting article, a question to your connections, or a life update. This post does not remain on your profile… unlike publishing an article. An article is a self-written piece of content that will remain on your LinkedIn profile. It’s up to you – we recommend exercising both!
2. I would get the most eyes on your content as possible.  But, let’s say you only want to reach out to a specific market, you could filter it. But, you can also have the most eyes on your post and see who reaches out and reacts to it.
3. Whoever is on LinkedIn that day or whoever’s newsfeed it pops up on will see it. Even people that are looking at your profile are able to see your articles. So, some people may see it and some may not.

Hope this helps!

[Charley Kyd]

@negeen-dargahi!,

I’ve posted short articles with similar content and tags both to LinkedIn’s articles and posts. My posts have attracted roughly 10-times more readers than my articles have. Why is that?

I didn’t know that posts don’t survive. How long do they last?

After I post an article, should I post a post that points to the article? (Instead of “post a post”, what verb should I use?)

Thanks.

Charley

[Charley Kyd]

@negeen-dargahi!,

With regard to question #2…

My question was about the mechanics, not the strategy. Let me ask it a different way: After I post an article or post, what’s the EASIEST way to add content to groups about my post? Do I have to do it one at a time? Or is there a way to push a button and make it happen automatically?

Thanks.

Charley

 

[n d]

@matt-barcus – that is a good question above, any insight on this??

cc: @charley-kyd

[Charley Kyd]

@negeen-dargahi!, @matt-barcus ,

Any word about this yet? How do I implement your advice?

Charley

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