Keywords selection

[Dean Hanson]

@negeen-dargahi, I’m am a Realtor and setting up my keywords as part of my profile update.  Several of the keywords I’ve played with bring up other Realtors, Home Search Engines, and professionals in related fields such as lending, mortgage, title.  Are we selecting keywords to attract High-End Clients or Professional people we can connect with? I’m assuming that we want to attract High-End Clients with our keyword selection more than new connections?  Generic keyword searching like CEO gets me to the type of people I’m interested in finding, but not necessarily those that are interested in transacting real estate.  Any help here would be great.

Dean

 

[n d]

Hi @dean-hanson – my best tip for you would be to look over your Perfect Client and find where those types of people may be. If your perfect client is in fact a High-End Client or Professional person, go ahead and search within that.

OR, if you want to switch things up, I have a fun tip that Kent recommends:

If you’re stuck on keywords, another option I would recommend is looking at your competitors.

When you are connecting with, let’s say, your competitors, this is a great opportunity to take advantage of that.

• Once you are connected to another realtor, click on their profile
  Then, click on where you see their connections. For example, it could say “500+ connections”
  Click on that
  You will then see ALL of their connections
  (here is the golden nugget) you can start adding ALL of their connections and start sending them your Q1. Win/win.
  Hope this answers your question and provides a helpful tool in taking advantage of all of your current connections.

[Dean Hanson]

@negeen-dargahi, Thank you!  This should be helpful.  I appreciate your quick response.

 

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