Call Structure and Script for Realtors – frustrated

[Regina Puckett]

I’m getting a little frustrated with the training because, while I was assured that this system works great for Realtors, it seems that all of the training is geared more toward direct sales of some type.  I just finished the lesson regarding “Trojan Horse Call Structure” but I really can’t make this relate to what I do.  He was talking about “What do they want to accomplish with……. (Real Estate in my case), but by using the 4 trojan horse questions recommended for Realtors….there’s nothing to say they even NEED real estate services.  It also says that in our Linked In messages, something should be discussed to prompt a shift from messaging to a phone call.  I mean the “suggested” trojan horse questions are literally….1) What’s your core business? 2) Do you live here? 3) How long have you lived here?  4) Great!  I think I can help you.  I mean……what in the world do I say to them if I do manage to get on a call with them?

[n d]

Hi @regina-puckett, we have had many successful real estate agents capture leads and clients based on our lessons. If you go through the Trojan Horse lesson, one of the highlights is that the 4 questions is not a way to qualify but to build rapport. When you get them on the phone with you, that is the time to see if you two are a good fit to potentially work together. When you’re sending out the 4 questions, people are not going to be answering questions like:

“Are you selling your house?”

We want our clients to build the initial rapport with them without qualifying them from the get go.

Please trust the system, come to the Wednesday Mindset call and the Thursday live call and we’d love to dive deeper with you.

 

[Author]

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