Dashboard Forums High End Client Program Realtors 4 Questions

1 reply, 2 voices Last updated by n d 4 years, 1 month ago
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    • #44409

      Dean Hanson
      Participant
        @dean@deanhanson.com

        @negeen-dargahi, @halle-eavelyn, @kent-littlejohn

        Hi everyone!

        I am about to post my 4 questions and plan on initially using the ‘Done For You’ questions for Realtors.  I’m willing to put them to the test as is and discuss results.  This seems to be the overwhelming response to any concern over the applicability of either the original form of the 4 questions or the modified 4 questions for Realtors.  I’m reading conversation threads that indicate pushback on their usage. If this is accurate, specifically, why is there pushback?

        When reading some of the longer conversations threads it appears that several questions and comments surface.

        1. Has the HEC Admin been tracking the overall success of these questions for Realtors? And if so, what have you found?
        2. I’ve been on at least one call where Kent and Halle were discussing the 4 questions and remember that Kent mentioned changing the strategy for realtors to reflect just 2 questions, but have not heard anything further on the subject.  Did Kent every pursue recommending just 2 questions?
        3. At least one person has expressed the desire to find ways the program can increase connection requests from others rather than focusing on seeking new connections overtly.  Linkedin is a business social media platform, therefore it is natural for businesses to reach out to businesses. It seems that it is harder for a business, such as a residential real estate business to find and engage individuals who may be looking for property to buy, sell, trade, etc. especially for personal use.  If the focus is on commercial or investment transactions it is irrelevant if you are talking to a business owner or an individual, because the transactions have more of a business flavor.
        4. As realtors, we need to be top of mind when a real estate issue comes to the mind of a lead, prospect, or client. Would Linkedin ‘Sales Navigator’ allow for a deep dive into conventional threads looking for keywords?  It just seems we as realtors are taking a long way around to locating leads by making mostly business to business contacts.

        Thanks for taking the time to Ponder.

        P.S. The realtor call today talked about providing value in each of the 7 steps in the sales cycle.  This was good information but the focus was mostly on engaging appropriately once the dialogue had been firmly established.  My issue is wanting to project value to those I’ve not made contact then have them reach out to find out more.

        Dean

      • #44419

        n d
        Keymaster
          @negeen@coredm.com

          Hi @dean-hanson – thank you for your post.

          These questions have been tried and tested and have been extremely successful for realtors in the program – Kent has spent 10,000 hours perfecting these questions and has been using them himself.

          Dean, have you sent any questions?? I’m worried that you’re trying to double-check and validate before taking action and I’d love for you to get going and take action ASAP!

          The 2 question break down was really for non-realtor individuals who have a service that may be harder to build rapport solely through the 4 questions on LinkedIn.

          We recommend all realtors and members to keep a log and track of their questions and response rate for 2 weeks and if there’s a low number, to notify us on the call and we can see if there are any hiccups on the road. But we have heard amazing things from the majority of our realtors on the 4 questions.

          Sales Navigator would be a super tool to dive deep!! Matt could actually elaborate more on this for you!

          I hope this helps in the meantime, Dean!

          Take action for 2 weeks and let us know if things aren’t working and we can definitely tailor them better for you 🙂

           

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