5 years, 11 months ago-
Posts
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Is strategy important? Consider your business. Do you have strategies for your business? Where would your business be without a strategy?
What about your employee health insurance plan, what’s your strategy there? Do you have one or do you just deal with it when it hits you each year at renewal time? Is this a new concept to you? It is for a lot of business owners.
What’s the long-term outcome of any situation without a strategy? Is it what you want for your business?
If knowing where you are going with health insurance and knowing how to control it into the future is important to you, we should talk.
I’ll show you how to create, design and manage a strategy for years to come in the future.
Call me at 801-809-9446, or message me here on LinkedIn, let’s get the conversation started.
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@Hi @craig-pendelton, this is a good first draft. However, there are far too many questions in the beginning.
I’d love for you to re-organize your infomercial by filling out this template.
This will really help get your message across in a powerful way that will grab your ideal client’s attention!
“Are you WANTING _________?
Do you NEED __________?
Want __________?
If you answered ‘YES’ to those questions, you came to the right place!
Hi, I’m _______ and I am a ____________ helping clients _________.
(2-5 sentences saying HOW exactly you plan to help / how you serve your clients)
(you can add 1-2 more sentences about why they should work with you or maybe a motivating 1 liner to get them excited)
If you want _______________ then message me here on LinkedIn to see if we’re a good fit.”
TAG ME IN YOUR REVISION
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Amanda, I realize my approach is much different than the traditional format. The problem is that when I used the suggested format I got absolutely no response. Getting people’s attention is the most important thing and I realize that there is MUCH about using LinkedIn that I do NOT understand. So I am trying to learn.
Trying to have people consider a “strategy” for their health insurance is a new concept. No one has a strategy for this, no one has ever considered it so no one will be looking for or hoping to find a strategy unless they are “jolted” into becoming aware that such a thing is available. My intent is to “hit them hard, right between the eyes” to get their attention and “wake them up” to the fact that a strategy for their health insurance is very important and I want to show them how to do that.
That was the reason for using a lot of questions to begin with, to make them start to consider it. I am NOT claiming I am right, I would just like to have you look at this with a different perspective and see if there is a different way to approach this. I’ve spent a fair amount of time reconsidering this and I’m not sure how to use the format suggested and still get the point across when they don’t know they are looking for a strategy.
Does any of this make any sense? I’m not trying to tell you your business, I do want to learn.
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Hi @craig-pendelton, tagging in @amanda-hendrickson and @halle-eavelyn to take a look!
We can discuss this on a live call if needed but here are my thoughts:
You have more pain point questions than a written solution to the problem.
“If knowing where you are going with health insurance and knowing how to control it into the future is important to you, we should talk.
I’ll show you how to create, design and manage a strategy for years to come in the future.”
What you wrote is okay… but not good.
What is your name? What do you do? Who do you work with? HOW do specifically help your clients?
^ That is what Amanda is wanting you do add so it brings lots of value to your short video.
In my opinion, your infomercial video is a great way to have video content explaining what you’re doing – you can even email it out to potential prospects.
THE REAL traction is going to come from your 4 questions.
I recommend sticking to the outline of the program’s infomercial where you tell them what’s in it for them and really engage with your target market via the 4 questions.
Hope this helps in the meantime. Let us know how we can further support you 🙂
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