1 – Ideal Client : I have been working a lot with a specific demographic community. They have a lot of financing available and are a pleasure to work with. They are only one segment of my client base. I want to tap more into that area BUT for this program I believe it would be best to go after the masses and not their specific communities. When I try to think of my ideal clients who I enjoy working with I always go back to them. Am I correct in wanting my message and target Avatar to be more general and not specific to their community?
2 – Is it possible to be connected with members in your program or past members who are in the same industry as I am? I would love to brain storm with them. My company focuses on Marketing – specifically promotional products, incentives, and printing. EVERYONE uses our products. I am very different from a real-estate agent. I believe that my ideal client can not be pinpointed as well as a real estate buyer.
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