6 years, 1 month ago-
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@halle-eavelyn – take a look at these, please!
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Hi @mark-harrison, I spoke with Halle on the number of infomercials you have and before we proceed, I really want you to tell me who your perfect client is.
Ideally, you focus on ONE aspect of your business. For instance, if you are a realtor and you help people sell and buy homes… you either focus on buying OR selling. Not both – this is because when you focus on ONE, you can target your perfect client effectively. Make sense??
Let me know 🙂
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Hey, @mark-harrison
I get that these are time sensitive, so I can see making an exception to creating ONE piece and sticking to it as you are learning the system. However, I only really see 2 different clients here. The one aimed at businesses and the other at consumers. Perhaps the consumers are different in regards to your perfect client, but right now, those ads seem pretty general and non-specific as far as who they are aimed at. As a result, they don’t differentiate themselves very much from the typical stuff we hear from any financial advisor. Now, you are promising some BIG returns, but since they don’t know you, they may just think you are blowing smoke. So the more SPECIFIC you can be as you talk to you PERFECT CLIENT, the more likely it is that they will be willing to HEAR you.
You might want to tell them that when they call you, you can tell them how this can happen – or mention the program you specialize in so that it seems more credible.
This paragraph in your 2nd one seems really confusing to me:
Your financial bucket grows up with the market, but never down– No taxes on savings/ LTC and uncovered medical gone (3 in 4 lose 50% to that not you) / college debt gone with College Without Student Loans/ inflation cost/costs of death, disability, and even longevity covered/ bad debt (debt free in ½ to ¼ the time)/ risk of running out of money gone.
What are you offering? Giving people too much information is as bad as giving them none – they end up confused and confused people don’t close.
Maybe tell them less for now. Then your webinar can give them all the details (once you finish it).
Last, I would watch the 2 videos Benefits Marketing and Benefits Marketing II, if you haven’t already. All my videos are in the Transformational Business Strategy module (bottom middle module on your MAIN DASHBOARD – turquoise with a bulls eye) video index is to the right of the video window, in alphabetical order.
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That’s correct the 2 time-sensitive scripts one runs out 9-17-18 the other 10-15-18. These will not be viable after those dates and I will not have an audience for it after those dates. I would delete them.. I would have the one left that covers why they need me.
The 2 time-sensitive scripts are in short 30% bonus script is for anyone who wants to get 30% more money added to their savings up front and then they have a guaranteed increasing lifetime income when they decided to turn income on. At no time EVER before or after they turn on income will they have any market losses. They will grow in one direction UP! Sign up ends 9/17/18.
The 2nd script is for businesses that have till 10-15-18. Businesses are losing a deduction as of 10-15-18 that will cost them 40% ongoing every year they are in business. I can save them that so they will not lose that 40%. After 10-15-18 it won’t matter who helps them unless Tax Laws change it’s gone FOREVER! It doesn’t cost them one penny to see if they already have it or will qualify for it, but before the deadline!
The paragraph your speaking of is about this – Client grows there money as the market goes up. If it goes down they don’t go with it. They go up never down. They defer any taxes as it grows and as they access their money they can do so with NO Income Tax. Long-term care and uncovered medical expense by govt. statistics 3 out of 4 will lose over 50% of everything they have because of it. It’s the leading cause of bankruptcy, business failure, and foreclosures. I eliminate that risk they will not lose! College cost is now higher than the average home expected to double by 2026. I give them College Without Student Loans. Cost related to death, disability and longevity(outliving your money), and inflation I solve for them. Lost interest because of spending their principal ends. They can still earn interest on the money they are spending. All other savings options if you spend the principal interest on that money is gone forever. I show them how to continue receiving that interest.
The last is becoming debt free. If they qualify I can help them pay off debts in 1/2 to 1/4 of the time use that leverage that was going to debt to know build savings and a target is a 1 million dollar increase in net worth!
I have tried to get these down to 1 30 second ad. Not everyone has the same pain point. It may be college, it may be a family member that lost everything to medical or LTC expense. Taxes or market losses could be someone else’s.
The 2 time-sensitive ads I need out yesterday. The clock is running out and some chance to get the message out is better than none.
Please respond. I’m planning to watch the videos, but I need to get to a finished product. I’ve worked for 2 weeks on this!
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@mark-harrison, so sorry I missed this earlier; as it was the weekend, I was out of town.
Your answer to the Perfect Client issue is right here:
I have tried to get these down to 1 30 second ad. Not everyone has the same pain point.
It may be college, it may be a family member that lost everything to medical or LTC expense.
Taxes or market losses could be someone else’sEACH of these is a niche for you on LinkedIn. EACH pain point can be addressed in a separate ad.
For now, with your deadlines, I’d say Try 2 versions of each ad- one more general and one more specific to split test, OR if you can’t do that, pick ONE ad with one niche audience and one with more a general approach and see which one gets you more calls.You can tag me in ANY post with your actual script and I will give you a quick turnaround on feedback. Please ALSO email me in that case halle@coredm.com
Good luck with those ads!
Halle
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