Hi @filippa-reading!

Your ideal client is someone who you’d LOVE to work with. Someone that is your ideal client.

Now, the best part is, you can either get inspiration from a previous client you enjoyed working with OR you can imagine who they are and how they would act.

I also recommend you watch the “benefits marketing” video in the transformational business strategy module as well as “client avatar” video for further assistance. They’re super helpful! Hope this helps.

Also, for the future, make sure you ask your question in the correct forum. Thanks!