HERO STORY REVIEW

[Lawrence Clarke]

Please review my hero story

Over the course of a 50 year sales career I have learned many things from my customers. One of those customers is my hero is Marty Hutchinson

Marty is a single female age, 76. She lived alone in a 2800 sf home in Aurora CO.  for past 5 years after her husband passed away suddenly.  Life is good but the stress of maintaining the home year after year is wearing thin.

My experience with Marty started with her attendance at a seminar I sponsored at a local senior community.   The topic of the panel format seminar was 55+ Senior Living Options. I was the moderator. The panelist consisted of representatives from Independent Living, Assisted Living, Memory Care and Skilled Nursing communities.   Marty’s problem is that she knows she is aging. She fears loss of independence.  She may need home care or may even need to downsize to a more manageable home. Her health is no longer guaranteed.

Unlike most senior citizens, she not only attended my educational seminar but took action to move forward when she easily could have done nothing.

Her goal was to maintain her independence despite the common practice of procrastinating until a crisis occurs.

The plan was complicated at first. She wanted to look for a new condo in Heather Gardens retirement community but first she had to sell her home first. Overwhelmed with the thought of repairs, home preparation, selling without a place to move, to she reached out for help.   At first, she rejected my suggestion to move first and sell later.   “I can’t afford to do that”’ were her exact words.

Marty’s oldest daughter, Kathy provided essential support during this life changing decision making process.  Kathy provided the encouragement necessary to help her mother move forward.

The obstacles were many. First there was the nearly overwhelming amount of stuff that she had accumulated over the years. Marty had the courage to place trust in her daughter and allow her to make suggestions that reduced the task to a manageable level.   Secondly, there was repair issues with her house. As an experience realtor, I have many resources ready to provide solutions to homes sellers. My suggestions took the pressure off of Marty and allowed her to keep her focus on her next home.   But Marty’s struggles were ongoing. Well intentioned friends had many suggestions or in some cases warnings. One friend sais she was making a mistake. “Your home will be worth more money in the future. “You should wait!”   “Why move now when your still heathy!”   For most of her adult life Marty’s decision making was based on the needs of others. Now she was alone and uncertain.   The moment she set foot in the media room at St. Andrews Retirement Campus she was taking the first step in controlling her future destiny.   The process of buying a condo in Heather Gardens took less tha 30 days. The process of remodeling the condo, and disposition of her possessions in the old house took 180 days. The sale her longtime family home took another 30 days. 8 months in total.   Her greatest moment was taking a huge step forward and asking for professional help to sell her home.   The result. Morning coffee on the lanai overlooking a golf course, many new friends and social events to attend and a stress-free lifestyle.

[n d]

Hi @larry-clarke, you did a good job taking action on your Hero story. Based on the lesson, you’ll want to write it in a story format.

I’d also like you to review this document:

START HERE: HERO STORY OVERVIEW PATH

This will be VERY helpful because Halle only reviews your Hero Story once so I want to make sure you are really good to go before you submit to her 🙂

When you ARE ready to submit for review:

Please email it to Halle as an attachment and she will get to it within the week.

Halle@coredm.com

[Lawrence Clarke]

I don’t get it . What I sent you is a story about my hero.  The story is not about me. Is that the problem?

[n d]

Hi there, @larry-clarke! You did an awesome job writing your Hero Story about Marty – but yes, you are correct.

For the lesson, Kent has created this as a way for you to write a “Hero Story” about yourself and your journey to where you are. There’s a lot of resources (like the one I provided above) that can really help you get a good idea of what to write about if you are hesitant. Essentially, this is going to be something that will help your potential clients see “Who is Larry Clarke” and really lean into your story and why they should work with you.

I also spoke with Halle in regards to your initial work on the Hero Story – just so you know that I reviewed it with someone before I replied 🙂

Please let me know if you have any other questions!

 

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