With over 400 million registered users (and growing every day), LinkedIn is by far the largest and most powerful professional networking site in the world.  Aside from being the number one tool for job recruiters and job seekers, LinkedIn is also a great lead gathering tool for businesses of all sizes (which is why you are here!).

But with so many people on LinkedIn, you would think that finding your target audience is like finding a needle in a haystack, right? Well, that’s where Advanced Search comes in. Using Advanced Search provides you the means to find that needle! You can target by keywords, industry, current company, location, company size… and on and on!

In order to take advantage of this tool, you need to know your way around it…which is where we come in. So check out the video for a complete walkthrough of how to use the Advanced Search to pinpoint that perfect audience so you can start filling your pipeline!

Make sure to check out the “Ninja Search Tips” video and PDF download too – it will show you how to search by zip code WITHOUT Sales Navigator, as well as a few other neat tricks!

BONUS: If you are a Real Estate Professional or in a similar industry that relies heavily on referrals, check out the Downloads Tab. It contains our list of proven Centers of Influence that you can use to brainstorm the perfect referral sources to target on LinkedIn.

Also on the Downloads Tab, you’ll find our Boolean Search Tips PDF.

So what’s a Boolean Search? Well for those that aren’t familiar, Boolean searches rely on specific modifiers to help you find results more closely related to the types of profiles you need to find. You can build search strings in the Keywords, Title, Name and Company fields. The modifiers you can include are quotes, parenthesis, AND, OR and NOT.

I know, it sounds a little complicated, but once you get the hang of it, you will realize how powerful it can be in your targeting. So take a look at the Pdf which explains in detail how to apply it.

In this video, Matt goes over the different plan options available on LinkedIn and the important differences. Use this information to choose the plan that is best for you and your situation.

In this video, Matt gives you an overview of LinkedIn’s Sales Navigator platform.

For those that use Sales Navigator or are considering it, Matt shows you how to use the Advanced Search feature inside the Sales Navigator platform.

Need to search by zip code, but don’t have Sales Navigator? Then check out the video below for our Ninja Search Tips! Learn to search by zip code, headline, skills and more… And all in REGULAR LinkedIn!  Sale Navigator NOT needed! Make sure to download the corresponding PDF in the Downloads tab as well.

** PLEASE Do Not Share These Ninja Tips With Anyone Outside of HECP!

** NOTE: If the video isn’t showing clear enough, look at the bottom right of the video for an icon that looks like a gear ⚙️. Click that and then click “Quality”. Then choose “720p” or “1080p” and start playing it again!