Today’s lesson is all about getting your prospects to take the action you want them to take throughout the entire Client Journey you created yesterday. The template files on the Downloads Tab contain the followup campaigns we use for maximizing conversions at each step of our Client Journey. The “Application Reminder Campaign” is used to get your prospects to complete a pre-call questionnaire before their booked call time. The “Call Reminder Campaign” is designed to prepare your prospects for the call that they’ve already booked. We use a combination of Hero Story content and client testimonials to create the best possible outcome on the call. Use the template files to create your own followup campaigns to be used in your own Client Journey.

For some of you, you may not feel like all of the Client Journey or these pieces apply. Remember that you can work with the parts that support you and YOUR business. For example, if you don’t use an application yet, would it help qualify your clients? Maybe you do want to start to use one and just haven’t made the time. We can help guide you – just post in the Support Forum or come to the Q&A call.

Perhaps you are in an industry where you don’t want to use an Application – perhaps you DO want to use a Call Reminder Campaign, one retooled for your own business or industry. We have included a bonus Realtor Fast Track call here for you – it’s full of really valuable info, so listen to the whole thing if you can. About 20 minutes in, we talk with one of our clients about how to use this lesson for his real estate business.

Whatever your business, do give yourself permission to use the outline of the ideas presented here, and don’t feel like you have to “stick with the script” – it’s here to guide you to create your own system from the Client Journey that’s appropriate for your perfect clients.